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The Art of Branding in the Luxury Watch Market

As the market for luxury watches continues to evolve, so do the interests and preferences of collectors and enthusiasts. Using our AI-driven tools, we now have deeper insights into what drives this fascination.

From 'Meh' to Memorable: Leveraging AI Insights for Consumer Connection

Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.

A tale of (sportswear) heroes

In the branding world, it’s well-known that Nike and Adidas, two leading sportswear brands, exude the Hero archetype in their positioning. However, are their ads up-to-date for the modern digital world’s definition of a Hero?