Brand Health Tracker

Understand Your Brand Health at Internet Speed

The only brand health tracker built for the age of TikTok, Instagram, Content Creators, and LLMs. Move beyond slow, traditional surveys. Get a real-time, multidimensional view of your brand's position in the digital landscape, powered by AI.

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For a deeper understanding: Read our white paper

Six Powerful Measures of Brand Health

We analyze over 100 global beauty brands each month across six calibrated dimensions, providing a complete and comparative picture of your brand's performance:

📢

Brand Discoverability

How are consumers discovering your brand on social, LLMs, and search?

🪞

Brand Imagery

What are the values consumers associate with your brand?

🤝

Brand Favorability

Do consumers like your content and create positive content around your brand? Are you recommended by LLMs?

🚀

Brand Value

Do consumers see your brand as a good investment?

❤️

Brand Love

Do consumers and LLMs advocate for your brand?

🧠

Brand Communication

Evaluate how clearly, uniquely, and accurately your brand is represented within the training data of large language models.

Read More About Each Measure

How it works

From Data to Strategy in Just 2 Steps

1

Select Your Brands

Choose your main brand and define your competitive set by selecting up to 3 competitor brands from our extensive database.

2

Uncover Insights and Benchmark

Access your interactive dashboard to see scores across all six metrics, benchmark your performance against competitors, and deep dive into the "why" behind the numbers.

View Sample Dashboard

Who Uses Brand Health Tracker?
Built for Data-Driven Decision Makers

The only AI-powered platform that is the single source of truth for teams that need to move at the speed of culture.

Brand Managers & Marketing Directors

Track campaign impact in real-time, identify competitive threats, and defend your strategy with objective data, not just intuition.

Insights & Strategy Teams

Replace outdated survey data with a continuous, predictive stream of intelligence on brand perception, consumer sentiment, and cultural trends.

CMOs & Leadership

Allocate budget and resources with confidence based on a holistic understanding of your brand’s strengths and vulnerabilities across the digital ecosystem.

See Use Cases

Flexible Pricing That Scales with Your Brand Strategy

Choose the plan that suits your needs

Standard

US$2,000
/month
Analyze 1 main brand against 3 other brands of your choice
Access analyses of more brands at $200/month per additional brand
Monthly updated brand analyses across all beauty categories
Get started

Frequently Asked Questions

What is the Brand Health Tracker?

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It is an AI-powered platform that measures your brand's health in real-time by analyzing digital conversations and content across social media, news, and reviews, providing a score across six key dimensions.

How are the scores calculated?

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Scores are based on the analysis of millions of data points from owned and earned media. Each metric uses a specific AI model. For example, Salience is calculated from engagement behaviors normalized against reach and platform algorithms, while LLM Equity is derived from the cohesion and distinctiveness of your brand's representation across multiple large language models.

How is this different from traditional brand surveys?

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Traditional surveys are slow, subjective, and based on what people say. Our tracker is fast, objective, and based on what people do and create online. It’s observed behavior, not claimed recall.

What industries do you support?

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We currently support a wide range of categories, including Automobile, Beauty, Consumer Goods, Finance, Food & Beverage, Footwear, Personal Care, Pet Care, Quick Service Restaurants, Wellness,  and Protein.
Our models are continuously expanding, and we can adapt to new categories based on client needs. If you’re looking for something beyond this list, just reach out.

Can I see a sample before I commit?

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Absolutely. You can explore a sample dashboard with real (anonymized) data to see the depth of insights we provide.

Book a live demo

Choose your region so we route you to the right team:

Americas —North & South AmericaAPAC —  Asia–PacificEMEA —  Europe, Middle East & Africa

Times are shown in your local time.
You’ll get a calendar invite by email right after booking.

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