Quilt.AI aims to understand the digital footprint of the communities that our partners work with. We identify the current/dominant and emerging discourse and narratives around specific topics and within this, we analyse online search behavior, conversations on social media platforms, news, blogs, and forums. The digital ecosystem analysis has two key components:
Social Media Analysis: Discourse on social media platforms such as Facebook, Twitter, Youtube, and TikTok etc.
Search Analysis: What people are searching for related to specific topics on search platforms such as Google.
Using insights from the digital ecosystem analysis and audience segmentation, we develop effective online behavior change campaigns using the following nudge strategies:
We conduct an in-depth overview of online social media discourse, emerging online campaigns, and groups and influencers who support causes related to specific topics.
Through an online discourse analysis we:
We create real time dashboards containing dynamic data for our clients. The dashboard ingests millions of search and social media data points. It visualizes data in the form of graphs, charts, and word clouds. We have previously created dashboards on climate change discourse in India, and mental health among adolescents in Ukraine. Our dashboards are useful mapping overall discourse as well as specific discourse around certain topics.
We analyze the digital footprint and engagement statistics of service-providing organizations and individuals to help them understand their audience’s needs and demands through service-provider analysis. We curate actionable recommendations and engaging communication strategies for service providers tailored to their audience for effective digital outreach.
We organize capacity building workshops for organizations and other relevant stakeholders. These workshops aim to cover the following: