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From Hype to Heart: What Makes a Super Bowl Ad Truly Unforgettable?

The Super Bowl isn’t just about football, it’s about the ads. Brands spend millions for mere seconds of screen time, hoping to craft the next viral moment, the next cultural talking point. But here’s the truth: not all Super Bowl ads win the audience’s hearts.

What Makes a Super Bowl Ad Go Viral? The TikTok-Tested Playbook

Super Bowl ads captivate brands, agencies, and consumers as February 9th approaches. While audiences revisit classics like Snicker's "You're Not You When You're Hungry" and Budweiser's "Puppy Love," brands search for the formula to create the next cultural phenomenon.

Brand-Fan Index - Premier League 23'24 in Review

The Brand-Fan Sports Index assesses how effectively EPL teams engage with fans. Using proprietary AI, we identified teams with the clearest and most consistent identities by analyzing emotion, culture, and context.

The Beauty Wishlist: 2024’s Most Searched Christmas Must-Haves

As the holidays approach, beauty wishlists are taking shape. We looked at search data for what was most popular in November 2024 as people start gift planning, as well as how search has changed in the past one month to see what’s popping.

From Memes to Mistletoe: How Gen Z, Millennials, and Gen X Are Talking About Christmas

In a landscape shaped by TikTok creativity, wellness priorities, and sustainability demands, it’s no longer about whether your brand fits into Christmas, but if it can lead the conversation.

The Labubu Phenomenon: Turning Products into Cultural Necessities

Labubu has become impossible to ignore—but if you’ve somehow missed the craze, here’s the scoop: This mischievous yet kindhearted character from Pop Mart’s 'The Monsters' collection, created by artist Lung Kasing, has skyrocketed to fame.

The Revival of Kitten Heels: Retro Elegance Meets Modern Sophistication

Kitten heels are stepping up as the unexpected functional choice with flair—offering the comfort of a flat shoe while bringing a touch of sophistication, they provide a steady, stylish alternative to stilettos.

Lazy cook’s dream or expensive habit? Social Meaning makes sense of the meal kit craze

In a world where convenience reigns supreme, meal kit delivery services have quickly carved out a place in busy households. But what do people really think of these kits?

Under the Hood: Social Meaning

Social Meaning is an all-in-one analytics platform designed to help businesses make sense of the vast amounts of data generated by online consumer behavior.

The Art of Packaging: Bridging Cultural Heritage and Modernity for Global Beauty Success

We've all heard of K-beauty, but what about C-beauty? The rise of #CBeauty and #Hanfu has been phenomenal on social media, garnering over 2.5 billion views.

The future of content optimization: Speed up and scale ad testing with AI

Advertising cringe fests and controversies come and go quickly in this age of media ephemerality. But the ubiquity and speed of social media means that negative backlash hits brands harder than before.

The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry

If you’ve tried out the viral aged filter on TikTok (and absolutely hated the results), you’re not alone. With over 13 million videos under the filter, reactions range from shock to despair, and many are beginning to wonder what they can do to mitigate the effects of aging

Elevate Your Creative Strategy: Unlocking Insights with Concept Evaluation

Today's market is flooded with products, making it increasingly difficult for brands to capture attention, let alone truly resonate with their intended audiences. Standing out requires not just creativity, but also a precise understanding of what engages and resonates with consumers.

The ‘TikTok Olympics’: Lessons for Brand Marketing from Athletes' Content

Dubbed the ‘TikTok Olympics,’ the Paris Olympics mark the first true Olympic Games since the lifting of COVID-19 regulations and the meteoric rise of TikTok as a cultural force.

Simplicity, Nostalgia and Mindfulness Dominate Summer 2024 Trends

In recent years, propelled by social media and pop culture, we've seen the rise of various summer themes: Hot Girl Summer, Rot Girl Summer, Healing Girl Summer. Each year brings its very own mood, so what’s in store this year for the girlies in Summer 2024?

How Modern Advertising Reflects Evolving Beauty Ideals

History has significantly influenced what various cultures consider beautiful. Major economic and political events, along with shifts in the cultural zeitgeist, have all played a crucial part in shaping ideal beauty standards.

Cultural Impact of CNY 2024 Ads in Singapore

As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.

Cultural Impact of Super Bowl 2024 Ads 🏈

While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.