Articles related to:

AI

Explore more tags

consumer insights

Mining for meaning

Lazy cook’s dream or expensive habit? Social Meaning makes sense of the meal kit craze

In a world where convenience reigns supreme, meal kit delivery services have quickly carved out a place in busy households. But what do people really think of these kits?

Scooby Dooby Boo: How Pet Brands Can Stay on Trend

The 'boo basket' trend—a playful, Halloween-inspired twist on gift-giving—has swept across social media platforms.

Exploring Financial Behaviors of Gen Z and Millennials: A Comparative Look through Social Meaning

The ways in which Gen Z and Millennials approach finance reflect the unique challenges and opportunities of their respective generations.

Under the Hood: Social Meaning

Social Meaning is an all-in-one analytics platform designed to help businesses make sense of the vast amounts of data generated by online consumer behavior.

Elevate Your Creative Strategy: Unlocking Insights with Concept Evaluation

Today's market is flooded with products, making it increasingly difficult for brands to capture attention, let alone truly resonate with their intended audiences. Standing out requires not just creativity, but also a precise understanding of what engages and resonates with consumers.

Here’s how you can keep intelligence and empathy in your research work in the age of AI

Here’s how you can keep intelligence and empathy in your research work in the age of AI.

Lights, Camera, AI! Tracing the Evolution of Movies from the 1980s to the 2020s

From superheroes to star-crossed lovers, movies capture a moment in time, reflecting the values, sentiments, and mood of a generation.

Cultural Impact of CNY 2024 Ads in Singapore

As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.

From 'Meh' to Memorable: Leveraging AI Insights for Consumer Connection

Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.

Pink October: An AI Analysis of Breast Cancer Conversations Online

This week, we deep-dive into search queries and social media conversations related to breast cancer with the help of our AI tool, Sphere.

Speed up the product development process with intelligent automation

Take your product from concept to market in half the time with AI idea generation.

Trends in this Year’s Best Sellers: #BookTok, Romance, and Colleen Hoover

Publishing and readership is changing rapidly due to new market forces such as the rise of self-publishing and the growing relevance of #BookTok.

Using AI to Break the Silence on Mental Health

Social media is a game changer in breaking social barriers. Its communal and visual platforms have helped people voice their concerns, relate to others, and seek trusted resources.

The Who: Filtering Personal Data

How do we make sure that the information we gather is anonymized and does not infringe on the privacy of the individual?

The future of content optimization: Speed up and scale ad testing with AI

Sphere’s Ad Evaluation app harnesses the power of the internet and crowdsources mass opinions for an objective picture of how creative content will be received.

Revving Up Advertising: The Power of Creativity and Unconventionality in the Automotive Industry

When it comes to marketing automobiles, conversations often revolve around horsepower, specifications, and the like. However, the average consumer seeks more than just mechanical details.

Zero-Shot Learning: Dataless Classification

As names go, “zero-shot” is unintuitive even by machine learning standards.

7 Things to Know About Artificial Intelligence 🧠🤖

Everyone’s talking about artificial intelligence lately and for good reason.

An Ode to Nothingness: Using AI to Analyze the Shift to Self-Care and Mindfulness

To survive during these fast-paced, troubling times, people are beginning to slow down their lives and take time out of their days to rest and recharge.

VR Connections: The World of (Social) VR

Today, we analyze VR's lively — and sometimes lonely — world to understand better these emotions and how human desire for connection is unfolding in virtual spaces.

AI Music: The Future of Music or a Threat to Musicians?

The emergence of AI music generators and the viral success of songs like “heart on my sleeve” showcases the future of AI music and its impact on the music industry.

Single and thriving: Life lessons from the solo economy

The surge in solo-friendly events and fitness classes also signals a shift towards enjoying one’s own company. Singles are not just exploring the world independently, they’re ready to spend on themselves.

From Nostalgia to Confidence: A Deep Dive into Gen Z Shopping Behavior and Retail Influence

This digital generation has an unmistakable impact on the fashion industry, and much of it is owed to their dominant presence on social media.

The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry

The quest for timelessness transcends generations, with individuals of all ages seeking remedies for youthful, radiant skin.

Why In-N-Out Burger is So Loved

Using Sphere’s Customer Experience app, we decided to break down how people enjoy this iconic West Coast eatery with AI-generated data from Twitter.

Analog Adventures vs. Digital Detours: How Different Generations Escape the Daily Grind

To explore how individuals across different age groups express their need for escape, we tap into the crowd-sourcing power of Sphere’s Culture Lens app.

From Short-Term Quick Fixes to Sustainable Solutions: How Dieting Has Transformed Over Time

Healthy diets have been around for as long as we can remember, but the way we diet has undergone a profound change in recent years.

Charting Success: Decoding Ads from The Best Airline In The World

In the world of aviation, one name stands out from the rest: Singapore Airlines, for the luxury, comfort, and hospitality they provide.

Lessons From A Good Ad: Turning Flaws to Fortune

With the help of Sphere’s Ad Benchmarking app, we use predictive AI to delve into the supermarket chain’s remarkable success...

Under the Hood of Ad Benchmarking: Creativity

In the first installment of “Under the Hood,” we talked about the development of the industry database, comprising more than 13,000 high-performing industry ads...

Under the Hood of Ad Benchmarking: Building the Database

In the rapidly evolving world of advertising, it is vital to measure the success of your advertisements against your intent, your brand, and various industry standards....

Under the Hood of Culture Lens: Subcultures and Aesthetics

In the first installment of “Under the Hood,” we explored how Culture Lens uses embeddings to pinpoint the top 100 images that most accurately represent user-searched experiences.

Under the Hood of Culture Lens: Embeddings

In today’s fast-paced digital landscape, understanding and staying ahead of emerging trends and consumer behaviors is crucial for businesses. At Quilt.AI, we’re harnessing the power of artificial intelligence to do just that.

Predictive AI Watches Decades of Viral Music Videos to Discover Trends Through Time

Like teenage blog poetry you forgot to delete and too-skinny jeans from your indie sleaze era, music videos are the ultimate time capsules.

Is Brown The Sound of Your Brain on Vacation?

Lately, another sonic hue has joined the club — brown noise.

5 Things We Loved About Our Event: AI-volution of Culture

It was a day of thoughtful discussions about culture and AI led by experts across different industries. We also proudly introduced our latest innovation...

Getting to Know Gen Alpha

What comes after Gen Z? The highly anticipated Generation Alpha, who are shaping up to be pretty transformative successors.

The New Party Drink of Sobriety

There’s been a subtle but steady shift in drinking habits that’s making hangovers go out of style.

Terminally Chic: AI Picks Your Next Flight Outfit

Consumer air travel has taken off again, returning to a degree of pre-pandemic fervor as people seek adventure and respite.

Mylk Magic: How Plant-based Milks are Redefining Dairy Design

Got milk? That’s a complicated question these days, thanks to the popularity of plant-based alternatives to cow’s milk, collectively known as “mylk”.

Streaming Up Sales: The Rise of Live Shopping

In an age of personalized marketing, livestream shopping is a warm, welcoming cure to the detachment of traditional e-commerce.

Track or Wreck? Generative AI Conceptualizes Albums For Every Music Style

Quilt Create generates song and album titles of imaginary bands based on common consumer personalities.

The AI Guide to Looking Like a K-Pop Idol

K-pop has evolved incredibly from a music genre to a major driver of global culture, going above and beyond Asian fanbases to conquer the world.

Daters Gotta Date: The Billion Dollar Business of Dating Apps

As big tech continues to permeate our daily lives, the most common answer to “So how did you guys meet?” has increasingly become “Oh, on an app”.

The Power of Brand Narrative: Using AI to Craft Stories that Resonate

Creating a brand narrative that’s authentic, engaging and compelling enough for consumers to connect with. Isn’t that the dream? It’s crucial to...