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Mining for meaning

Taurus Season — Time for a Breather (April 20th to May 19th)

Following the Aries season, as the sun shifts into the second sign, comes the Taurus season. A time that offers us the chance to chill, steady ourselves, and to find comfort.

Gemini Season — Breaking the Shackles (May 20th to June 19th)

In the next installment of our Astrological Seasonal Trends series, we move into the season of Gemini, starting May 20th to June 19th.

Cancer Season — The Quest for Inner Joy (June 20th to July 19th)

The sun reaches its highest path in the sky at the beginning of this season on June 20th, marking the start of the summer solstice.

The Leo Season — The Season of Expressing Yourself (July 20th to August 19th)

Cancer season’s introspection is out and Leo season’s roar of energy is in: The lion zodiac symbol is a time period making us magnanimous, loyal, protective, and filled with fiery drama.

Codes of Masculinity

As societal norms around masculinity evolve, understanding the complex identities of male consumers is crucial for developing marketing strategies that resonate and engage.

Navigating EV discourse across markets

Looking at discourse on electric vehicles across five countries as an example, we address the challenge of analyzing consumer conversations from different markets.