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From Hype to Heart: What Makes a Super Bowl Ad Truly Unforgettable?

The Super Bowl isn’t just about football, it’s about the ads. Brands spend millions for mere seconds of screen time, hoping to craft the next viral moment, the next cultural talking point. But here’s the truth: not all Super Bowl ads win the audience’s hearts.

Brand-Fan Index - Premier League 23'24 in Review

The Brand-Fan Sports Index assesses how effectively EPL teams engage with fans. Using proprietary AI, we identified teams with the clearest and most consistent identities by analyzing emotion, culture, and context.

The ‘TikTok Olympics’: Lessons for Brand Marketing from Athletes' Content

Dubbed the ‘TikTok Olympics,’ the Paris Olympics mark the first true Olympic Games since the lifting of COVID-19 regulations and the meteoric rise of TikTok as a cultural force.

Cultural Impact of Super Bowl 2024 Ads 🏈

While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.

Sneak Preview of Our Super Bowl Ad Analysis 🏈

Usher's halftime show performance, NFL fans around the world, and searches for chicken wings soar.

Beyond the Buzzer: 5 Things to Know About the NBA 🏀

As we approach the thick of the NBA Finals, we cap off an unforgettable season with a dose of basketball trivia that you might like to know.