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The Beauty Wishlist: 2024’s Most Searched Christmas Must-Haves

As the holidays approach, beauty wishlists are taking shape. We looked at search data for what was most popular in November 2024 as people start gift planning, as well as how search has changed in the past one month to see what’s popping.

From Memes to Mistletoe: How Gen Z, Millennials, and Gen X Are Talking About Christmas

In a landscape shaped by TikTok creativity, wellness priorities, and sustainability demands, it’s no longer about whether your brand fits into Christmas, but if it can lead the conversation.

Digging Deep: The Rise of Diverse Root Vegetable Exploration

For decades, root vegetables were the quiet workhorses of the kitchen, rarely celebrated beyond the usual suspects—potatoes, carrots, maybe a parsnip if you were feeling bold.

The Labubu Phenomenon: Turning Products into Cultural Necessities

Labubu has become impossible to ignore—but if you’ve somehow missed the craze, here’s the scoop: This mischievous yet kindhearted character from Pop Mart’s 'The Monsters' collection, created by artist Lung Kasing, has skyrocketed to fame.

Ashwagandha: The Ancient Herb Sparking a New Wave of Cognitive Wellness

To meet the increasing demands for cognitive wellness, a natural remedy has emerged in the face of high tech solutions and brain-training apps.

Digital Learning in Thailand: A Case Study

Quilt.AI partnered with Quicksand to understand the online world of youths (13- 19-year-olds) — across Thailand, Indonesia, the Philippines, Malaysia and Vietnam — and outline the best ways to reach them online.

Decoding the Visuals of Taylor Swift’s Album Eras

Using Sphere’s Image Analysis tools, we break down each of her “eras” using her music videos and the brand-building lessons we can borrow from her playbook.

Analog Adventures vs. Digital Detours: How Different Generations Escape the Daily Grind

To explore how individuals across different age groups express their need for escape, we tap into the crowd-sourcing power of Sphere’s Culture Lens app.