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Does Coldplay's Sustainable Tour Resonate with Fans, and Why Should You Care?
Coldplay not only demonstrates a dedication to sustainability but also ingeniously integrates it into their marketing strategy, and immersing their fans in it.
Twitter’s ‘Wild Thoughts’ on Rihanna’s Super Bowl Halftime Performance
Rihanna’s halftime show at the Superbowl divided viewers, but it certainly revealed a few truths about both her and society today.
Decoding the Visuals of Taylor Swift’s Album Eras
Using Sphere’s Image Analysis tools, we break down each of her “eras” using her music videos and the brand-building lessons we can borrow from her playbook.
AI Music: The Future of Music or a Threat to Musicians?
The emergence of AI music generators and the viral success of songs like “heart on my sleeve” showcases the future of AI music and its impact on the music industry.
The Taylor Swift Eras Tour Phenomenon
Whether a Taylor fan or not, the concert is a monocultural event and one that virtually everyone knows about.
Predictive AI Watches Decades of Viral Music Videos to Discover Trends Through Time
Like teenage blog poetry you forgot to delete and too-skinny jeans from your indie sleaze era, music videos are the ultimate time capsules.
Sugar, Spice and Everything NewJeans
Decked in nostalgic Y2K fashion and youthful vibrancy, NewJeans has quickly become the fresh-faced KPOP group to take over the world by storm.
Track or Wreck? Generative AI Conceptualizes Albums For Every Music Style
Quilt Create generates song and album titles of imaginary bands based on common consumer personalities.
A Neural Music Composer That’s Bringing Happiness Back
We imagined an AI-powered music therapy that could be personalized and accessible to all.