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The Revival of Kitten Heels: Retro Elegance Meets Modern Sophistication

Kitten heels are stepping up as the unexpected functional choice with flair—offering the comfort of a flat shoe while bringing a touch of sophistication, they provide a steady, stylish alternative to stilettos.

Under the Hood: Social Meaning

Social Meaning is an all-in-one analytics platform designed to help businesses make sense of the vast amounts of data generated by online consumer behavior.

The Art of Packaging: Bridging Cultural Heritage and Modernity for Global Beauty Success

We've all heard of K-beauty, but what about C-beauty? The rise of #CBeauty and #Hanfu has been phenomenal on social media, garnering over 2.5 billion views.

The future of content optimization: Speed up and scale ad testing with AI

Advertising cringe fests and controversies come and go quickly in this age of media ephemerality. But the ubiquity and speed of social media means that negative backlash hits brands harder than before.

The Evolution of Anti-Aging Ads: What the TikTok Aging Filter Means for the Industry

If you’ve tried out the viral aged filter on TikTok (and absolutely hated the results), you’re not alone. With over 13 million videos under the filter, reactions range from shock to despair, and many are beginning to wonder what they can do to mitigate the effects of aging

Elevate Your Creative Strategy: Unlocking Insights with Concept Evaluation

Today's market is flooded with products, making it increasingly difficult for brands to capture attention, let alone truly resonate with their intended audiences. Standing out requires not just creativity, but also a precise understanding of what engages and resonates with consumers.

Codes of Masculinity

As societal norms around masculinity evolve, understanding the complex identities of male consumers is crucial for developing marketing strategies that resonate and engage.

Scent and Sensibility: Unraveling Gen Z's Fragrance Preferences

Everyone knows that finding a fragrance isn’t just about whether it smells good; the motivations usually run deeper than that.

Cultural Impact of CNY 2024 Ads in Singapore

As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.

From 'Meh' to Memorable: Leveraging AI Insights for Consumer Connection

Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.

From Nostalgia to Confidence: A Deep Dive into Gen Z Shopping Behavior and Retail Influence

This digital generation has an unmistakable impact on the fashion industry, and much of it is owed to their dominant presence on social media.

An AI Analysis of the Spring 2024 Fashion Week Shows

Fashion weeks remain an essential part of the industry, bringing together the most influential people from all aspects of the business to different cities...