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Scent and Sensibility: Unraveling Gen Z's Fragrance Preferences
Everyone knows that finding a fragrance isn’t just about whether it smells good; the motivations usually run deeper than that.
Cultural Impact of CNY 2024 Ads in Singapore
As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.
From 'Meh' to Memorable: Leveraging AI Insights for Consumer Connection
Feeling uninspired lately? This feeling of ‘meh-ness’ is a universal human experience in instances where everything feels dull and unexciting — whether it’s a #mondayblues kind of morning or an evening plagued by an existential crisis.
From Nostalgia to Confidence: A Deep Dive into Gen Z Shopping Behavior and Retail Influence
This digital generation has an unmistakable impact on the fashion industry, and much of it is owed to their dominant presence on social media.
An AI Analysis of the Spring 2024 Fashion Week Shows
Fashion weeks remain an essential part of the industry, bringing together the most influential people from all aspects of the business to different cities...
