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Scent and Sensibility: Unraveling Gen Z's Fragrance Preferences

Everyone knows that finding a fragrance isn’t just about whether it smells good; the motivations usually run deeper than that.

Lights, Camera, AI! Tracing the Evolution of Movies from the 1980s to the 2020s

From superheroes to star-crossed lovers, movies capture a moment in time, reflecting the values, sentiments, and mood of a generation.

Cultural Impact of CNY 2024 Ads in Singapore

As the festive spirit of the new year is in the air, Singaporean brands engage in a yearly ritual of their own: crafting advertisements that don’t just sell buttell stories.

Cultural Impact of Super Bowl 2024 Ads 🏈

While the big game was being played, a parallel competition was taking place during the commercial breaks. Following the success of our ad analysis last year, we've reviewed this year's commercials to provide a comprehensive analysis.

This World AIDS Day, We Study the Online Discourse on HIV/AIDS

This World AIDS Day, we used our AI tool, Sphere, to study the online discourse on HIV/AIDS.

5 Things You Need to Know About Retail Brands

A couple of weeks ago, we attended the NRF Retail’s Big Show and met some of the world’s biggest retailers and other brands doing pretty cool things. Here’s a snippet from our Sphere pulls.

5 Things You Need to Know About Retail Brands, Part 2

We hope you enjoyed our previous list of tidbits about retail brands. Here’s part two to round up our retail insights to ten.

Twitter’s ‘Wild Thoughts’ on Rihanna’s Super Bowl Halftime Performance

Rihanna’s halftime show at the Superbowl divided viewers, but it certainly revealed a few truths about both her and society today.

7 Things to Know About Artificial Intelligence 🧠🤖

Everyone’s talking about artificial intelligence lately and for good reason.

Decoding the Visuals of Taylor Swift’s Album Eras

Using Sphere’s Image Analysis tools, we break down each of her “eras” using her music videos and the brand-building lessons we can borrow from her playbook.

An AI Read On Barnes & Noble’s Latest Chapter

Barnes & Noble has had a storied, somewhat tumultuous history, but a revival of book reading, new management, and an unexpected opportunity to take stock of their business has allowed the chain to stage a comeback.

6 Things to Know About Pets 🐶🐱

Welcome to the most adorable side of TikTok. There are now dozens of videos on the platform of pets doing different challenges. Here are just a few of our favorites.

Lights, Camera, Travel: An AI Guide to Set-Jetting

Movie-inspired tourism can be extremely positive for local economies, so tourism boards should try to highlight these locations in their marketing and curate special experiences for visitors.

VR Connections: The World of (Social) VR

Today, we analyze VR's lively — and sometimes lonely — world to understand better these emotions and how human desire for connection is unfolding in virtual spaces.

The Capricorn Season — Staying Rooted (Dec 22nd to Jan 19th)

As the sun continues its journey through the sky, it passes through the Capricorn Season between December 22nd and January 19th, when Venus goes retrograde.

5 Things to Know About Jewelry 💎

There is a slew of jewelry options online, but we found that Shane Co., Zales, Tiffany & Co, Etsy , and Mejuri are the most popular e-commerce sites based on Sphere’s search analysis.

Valentine’s Day: A Global Tour of Love

Using Sphere, we studied a total of 1.91 million unique searches and 800 TikTok posts across 10 countries to analyze how Valentine’s Day traditions are changing globally and its implication on the future of V-Day branding opportunities.

Beyond the Buzzer: 5 Things to Know About the NBA 🏀

As we approach the thick of the NBA Finals, we cap off an unforgettable season with a dose of basketball trivia that you might like to know.

The Audiobook Boom: How Modern Readers Are Embracing Storytelling in Sound

Using Sphere, we wanted to find out what actually makes a good audiobook, where people are listening to them, and any insights we could find from audiobook reviews and bestselling lists.

The Taylor Swift Eras Tour Phenomenon

Whether a Taylor fan or not, the concert is a monocultural event and one that virtually everyone knows about.

An Occupational Guide to Internet Fame

Move over astronauts, “influencer” is now one of the top dream jobs for the next generation.