Diagnose
Discourse
Understanding consumer narratives around energy
Navigating the intertwined dynamics of energy discourse, a leading energy company in Australia sought to understand consumer narratives shaping perceptions of cost, sustainability, and governance. The objective was to uncover actionable insights into these discussions to inform better policy-making and align strategies with evolving market needs.
Multi-dimensional analysis of energy conversations
Using Quilt.AI's proprietary tools, the analysis spanned over 4,800 social media posts, 1.04 million search queries, and brand-related product reviews. Themes of cost of living, green energy, governance, and renewables were identified and mapped against narrative growth and demographic insights. This multi-faceted methodology illuminated complex interconnections between societal priorities, policy impact, and energy choices.
Empowering strategic alignment with consumer priorities
These insights enabled the client to align its messaging and offerings with the core values of its audience, addressing affordability, sustainability, and governance expectations. By tapping into these themes, the company is better positioned to influence public sentiment, enhance trust, and lead in Australia’s dynamic energy market.
Key themes shaping energy discourse
The analysis revealed three pivotal themes influencing Australian energy discourse:
Quilt.AI provides actionable insights that bridge the gap between consumer narratives and business strategy. Contact us to craft impactful solutions tailored to your market needs.
“If you have only daughters in the house, people will talk about it saying “these people don’t have a son, who will carry on the family name?”. Relatives and neighbors talk about it in a very negative way. They will not allow the parents to live in peace.”
Tweet from Nepal
“Actually daughters are fine as well, but a sense of security a safety can only be provided by a son, no?”
Tweet from China
This community minded segment enjoys a sense of belonging. As such, they care about how they are perceived by others, and try their hardest to fit in and uphold duties. They are most likely to follow trends and respect influential figures.
Driven by a sense of purpose and responsibility, Idealists want to do good in the world. They put in the work to drive positive change and impact. However, there’s also an undertone of realism, as they know that action is limited.
Characterised by their expressiveness and independence, Explorers pride themselves on having a different approach or mindset to life. This includes spirituality enthusiasts, solo travelers, and freelancers, among others. They seek to live life on their own terms.
This segment comprises of highly ambitious goal-getters. Their goals are not always conventional ones (i.e. graduating at the top of their class), but rather tend to be about finding their passion and excelling at it. They look for opportunities at every corner and strive to leave a lasting impression.
Driven by a need to prove themselves to the world, signallers are hard-working and practical individuals. To them, success is about financial stability and external validation. As such, traditional status symbols are important to them.
This passive segment are merely observers of the world: they don’t take things too seriously, they aren’t concerned with other people’s opinions on them, nor do they hold any strong opinions themselves. They are “here for a good time” and enjoy a nihilistic sense of humor.
Protective of traditions; Afraid of shame; Influenced by social norms.
🙅 Deniers
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