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Standing out in a competitive home insurance landscape
In a dynamic and consumer-driven market, a leading home insurance provider sought to differentiate itself by addressing emerging consumer needs and pain points. The goal was to leverage data-driven insights to refine offerings and elevate customer satisfaction.
Comprehensive consumer and competitor analysis
Using Quilt.AI’s advanced tools, we analyzed 13 million Google queries, over 2,000 Reddit and TikTok posts, and 5,000 online reviews across six key insurance providers. This AI-powered clustering and sentiment analysis uncovered critical themes and opportunities to enhance customer experience and market positioning.
Transforming consumer-centric strategies
These insights guided the provider to focus on transparent policy communication, competitive pricing, and exceptional customer service. By addressing these priorities, the company is positioned to build deeper consumer trust and gain a competitive edge in the U.S. home insurance market.
Redefining home insurance consumer expectations
Our analysis revealed critical shifts in consumer priorities, highlighting opportunities for providers to align offerings with evolving demands:
Discover how Quilt.AI’s data-driven insights can transform your brand’s strategies. Contact us today to unlock your full potential in understanding and engaging with your target consumers.
“If you have only daughters in the house, people will talk about it saying “these people don’t have a son, who will carry on the family name?”. Relatives and neighbors talk about it in a very negative way. They will not allow the parents to live in peace.”
Tweet from Nepal
“Actually daughters are fine as well, but a sense of security a safety can only be provided by a son, no?”
Tweet from China
This community minded segment enjoys a sense of belonging. As such, they care about how they are perceived by others, and try their hardest to fit in and uphold duties. They are most likely to follow trends and respect influential figures.
Driven by a sense of purpose and responsibility, Idealists want to do good in the world. They put in the work to drive positive change and impact. However, there’s also an undertone of realism, as they know that action is limited.
Characterised by their expressiveness and independence, Explorers pride themselves on having a different approach or mindset to life. This includes spirituality enthusiasts, solo travelers, and freelancers, among others. They seek to live life on their own terms.
This segment comprises of highly ambitious goal-getters. Their goals are not always conventional ones (i.e. graduating at the top of their class), but rather tend to be about finding their passion and excelling at it. They look for opportunities at every corner and strive to leave a lasting impression.
Driven by a need to prove themselves to the world, signallers are hard-working and practical individuals. To them, success is about financial stability and external validation. As such, traditional status symbols are important to them.
This passive segment are merely observers of the world: they don’t take things too seriously, they aren’t concerned with other people’s opinions on them, nor do they hold any strong opinions themselves. They are “here for a good time” and enjoy a nihilistic sense of humor.
Protective of traditions; Afraid of shame; Influenced by social norms.
🙅 Deniers
Amazon is launching a Gen Z offering that takes users back in time to explore and experience iconic moments or events of the Y2K era
This product will be an interactive Amazon Alexa skill, featuring content tailored based on user preferences and interests
Through this trend, Amazon can provide customers with an immersive new product offering, as well as capitalize off the growing interest in retro-style products among Gen Zers
Airbnb is launching a Gen Z offering that celebrates the power of monetization
Highlighting inspiring stories of people
who have used Airbnb properties to achieve success
Could feature content creators, Roblox developers, and other individuals who have leveraged their side hustles while staying in an Airbnb property
Visuals should be evocative and captivating, portraying the potential of living life to its fullest while utilizing Airbnb's flexible and affordable options
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