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Decoding the complex pet ownership landscape in Sweden
A leading pet insurance company sought to deepen its understanding of the Swedish pet care market. The goal was to uncover actionable insights about pet owners, their preferences, and emerging trends to guide product innovation and expand the company’s offerings beyond traditional pet insurance.
AI-driven consumer segmentation and trends analysis
Quilt.AI analyzed social media posts, search queries, and audience behaviors to uncover patterns within pet care. Using proprietary AI models, the research identified seven distinct pet owner segments and explored eight macro-level trends in the Swedish pet care space. The insights were validated through data from seven international markets to ensure alignment with broader consumer shifts.
Empowering brands to engage with pet owners effectively
These insights enabled the client to refine product offerings and develop targeted strategies that resonate with key segments. By focusing on premium care, tailored nutrition, and tech-integrated solutions, the company is well-positioned to capture growth opportunities in Sweden’s evolving pet care market.
Uncovering key pet care trends and segments
Through the analysis, three high-potential segments emerged for driving growth and deepening consumer engagement in the pet care market:
Partner with Quilt.AI to gain actionable insights and transform your approach to consumer engagement. Contact us today to explore the untapped potential of your market.
“If you have only daughters in the house, people will talk about it saying “these people don’t have a son, who will carry on the family name?”. Relatives and neighbors talk about it in a very negative way. They will not allow the parents to live in peace.”
Tweet from Nepal
“Actually daughters are fine as well, but a sense of security a safety can only be provided by a son, no?”
Tweet from China
This community minded segment enjoys a sense of belonging. As such, they care about how they are perceived by others, and try their hardest to fit in and uphold duties. They are most likely to follow trends and respect influential figures.
Driven by a sense of purpose and responsibility, Idealists want to do good in the world. They put in the work to drive positive change and impact. However, there’s also an undertone of realism, as they know that action is limited.
Characterised by their expressiveness and independence, Explorers pride themselves on having a different approach or mindset to life. This includes spirituality enthusiasts, solo travelers, and freelancers, among others. They seek to live life on their own terms.
This segment comprises of highly ambitious goal-getters. Their goals are not always conventional ones (i.e. graduating at the top of their class), but rather tend to be about finding their passion and excelling at it. They look for opportunities at every corner and strive to leave a lasting impression.
Driven by a need to prove themselves to the world, signallers are hard-working and practical individuals. To them, success is about financial stability and external validation. As such, traditional status symbols are important to them.
This passive segment are merely observers of the world: they don’t take things too seriously, they aren’t concerned with other people’s opinions on them, nor do they hold any strong opinions themselves. They are “here for a good time” and enjoy a nihilistic sense of humor.
Protective of traditions; Afraid of shame; Influenced by social norms.
🙅 Deniers
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This product will be an interactive Amazon Alexa skill, featuring content tailored based on user preferences and interests
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who have used Airbnb properties to achieve success
Could feature content creators, Roblox developers, and other individuals who have leveraged their side hustles while staying in an Airbnb property
Visuals should be evocative and captivating, portraying the potential of living life to its fullest while utilizing Airbnb's flexible and affordable options
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