Diagnose

Navigating Evolving Workplace Trends With Quilt.AI

Discourse

 ๐Ÿ‘ค

Client

๐ŸŽฏ

Challenge

๐Ÿ’ก

Insight & Impact

Challenge

Understanding employee needs and preferences in modern workspaces
A leading organization sought to explore changing preferences around office spaces in Sweden, aiming to understand how employees balance productivity, well-being, and collaboration in evolving workplace models such as hybrid work.

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Approach

AI-led analysis of office concepts and work preferences
Quilt.AI analyzed search data, social media conversations, and online posts across platforms like TikTok, Instagram, Reddit, and Twitter. The study identified four core themesโ€”Ways of Working, Office Concept, Freedom & Control, and Healthโ€”by clustering conversations and searches into actionable insights for office design and policy-making.

Impact

Redesigning workspaces to align with employee values
These insights provided actionable guidance for organizations to evolve office spaces into hubs of collaboration, comfort, and innovation. By addressing emerging needs, companies can create environments that attract and retain top talent while fostering productivity and satisfaction.

Insights

Revealing key themes in modern workplace preferences
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The analysis uncovered three pivotal insights shaping workplace expectations:
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  • Flexibility First: Employees highly value hybrid work models that balance remote flexibility with in-office collaboration, promoting both productivity and work-life balance.
  • Health-Centric Design: Rising interest in ergonomic furniture, natural light, and biophilic designs reflects a focus on physical and mental well-being in workspace design.โ€
  • Adaptable Spaces: Multifunctional workspaces that accommodate collaborative teamwork and individual focus needs are seen as essential for modern productivity.

Collaborate with Quilt.AI to decode workplace trends and align your strategies with employee expectations. Reach out to transform your office spaces into modern, employee-centric environments.

Sentiment

โ€œIf you have only daughters in the house, people will talk about it saying โ€œthese people donโ€™t have a son, who will carry on the family name?โ€. Relatives and neighbors talk about it in a very negative way. They will not allow the parents to live in peace.โ€
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Tweet from Nepal

โ€œActually daughters are fine as well, but a sense of security a safety can only be provided by a son, no?โ€
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Tweet from China

Gen Z Next Door

This community minded segment enjoys a sense of belonging. As such, they care about how they are perceived by others, and try their hardest to fit in and uphold duties. They are most likely to follow trends and respect influential figures.

๐Ÿ˜Ž  Informality
๐Ÿ‘ค Individualism
๐Ÿš€ Improvement

Idealists

Driven by a sense of purpose and responsibility, Idealists want to do good in the world. They put in the work to drive positive change and impact. However, thereโ€™s also an undertone of realism, as they know that action is limited.

๐Ÿ‘“  Ideology
๐Ÿชž Introspection
๐Ÿ‘ค Individualism

Explorers

Characterised by their expressiveness and independence, Explorers pride themselves on having a different approach or mindset to life. This includes spirituality enthusiasts, solo travelers, and freelancers, among others. They seek to live life on their own terms.

๐Ÿ˜Ž  Informality
๐Ÿ‘ค Individualism
๐Ÿš€ Improvement

Forgers

This segment comprises of highly ambitious goal-getters. Their goals are not always conventional ones (i.e. graduating at the top of their class), but rather tend to be about finding their passion and excelling at it. They look for opportunities at every corner and strive to leave a lasting impression.

๐Ÿชž Introspection
๐Ÿš€ Improvement
๐Ÿ‘“  Ideology

Signallers

Driven by a need to prove themselves to the world, signallers are hard-working and practical individuals. To them, success is about financial stability and external validation. As such, traditional status symbols are important to them.

๐Ÿ“š Information
๐Ÿ‘“  Ideology
๐Ÿš€ Improvement

Passive Rebels

This passive segment are merely observers of the world: they donโ€™t take things too seriously, they arenโ€™t concerned with other peopleโ€™s opinions on them, nor do they hold any strong opinions themselves. They are โ€œhere for a good timeโ€ and enjoy a nihilistic sense of humor.

๐Ÿ“š Information
๐Ÿชž Introspection
๐Ÿ‘ค Individualism

Orthodox Fanatics

Protective of traditions; Afraid of shame; Influenced by social norms.

๐Ÿ™… Deniers

Natural Order Keepers

Protective of traditions; Afraid of shame; Influenced by social norms.

๐Ÿ™… Deniers

Armchair Activists

Agrees with ideas of reducing meat intake when convenient.

๐Ÿ˜ถ Passives

Early Eco-Switchers

Motivated by environmental challenges: making diet transitions.

๐Ÿ’ช Actives

Animal Sympatizers

Believe in preservation of animal rights  and welfare

๐Ÿ’ช Actives๐Ÿ“ข Advocates

Holistic Seekers

Progressively incorporating lifestyle beliefs of wellness.

๐Ÿ“ข Advocates

Top visuals

Top formats

Amazon RetroTron:
โ€œBack in Time, Anytimeโ€

๐Ÿ’ฟ

Amazon is launching a Gen Z offering that takes users back in time to explore and experience iconic moments or events of the Y2K era

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This product will be an interactive Amazon Alexa skill, featuring content tailored based on user preferences and interests

๐Ÿ•น๏ธ

Through this trend, Amazon can provide customers with an immersive new product offering, as well as capitalize off the growing interest in retro-style products among Gen Zers

Airbnb Hustle Haven:
โ€œFocus. Create. Succeed.โ€

๐Ÿ’ฐ

Airbnb is launching a Gen Z offering that celebrates the power of monetization

๐ŸŒŸ

Highlighting inspiring stories of people
who have used Airbnb properties to achieve success

๐ŸŽฎ

Could feature content creators, Roblox developers, and other individuals who have leveraged their side hustles while staying in an Airbnb property

โœˆ๏ธ

Visuals should be evocative and captivating, portraying the potential of living life to its fullest while utilizing Airbnb's flexible and affordable options

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