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Identifying consumer themes in the alternative energy beverage market
A global beverage leader sought to understand emerging consumer trends shaping the alternative energy beverage market in the U.S. The goal was to uncover actionable insights that align with consumer needs and preferences to inform product innovation and marketing strategies.
Analyzing consumer conversations and data across platforms
Quilt.AI analyzed over 7,000 social posts, 1.5 million Google search queries, and 853 web articles. By combining qualitative insights from social media with quantitative data from search and online publications, we identified seven key consumer themes driving preferences in the U.S. alternative energy beverage market. This multi-layered analysis provided a comprehensive understanding of emerging trends and opportunities.
Guiding innovation and market differentiation
These insights enabled the client to develop products and campaigns aligned with consumer priorities, focusing on holistic wellness, sustainability, and efficiency. By tapping into these themes, the brand is poised to lead the growing alternative energy beverage market with tailored, impactful solutions.
Uncovering key drivers in the energy beverage market
The analysis revealed three dominant themes influencing the energy beverage market:
Explore how Quilt.AI’s advanced tools can help decode consumer trends and drive innovation in your market. Contact us today to create strategies that energize your brand’s future.
“If you have only daughters in the house, people will talk about it saying “these people don’t have a son, who will carry on the family name?”. Relatives and neighbors talk about it in a very negative way. They will not allow the parents to live in peace.”
Tweet from Nepal
“Actually daughters are fine as well, but a sense of security a safety can only be provided by a son, no?”
Tweet from China
This community minded segment enjoys a sense of belonging. As such, they care about how they are perceived by others, and try their hardest to fit in and uphold duties. They are most likely to follow trends and respect influential figures.
Driven by a sense of purpose and responsibility, Idealists want to do good in the world. They put in the work to drive positive change and impact. However, there’s also an undertone of realism, as they know that action is limited.
Characterised by their expressiveness and independence, Explorers pride themselves on having a different approach or mindset to life. This includes spirituality enthusiasts, solo travelers, and freelancers, among others. They seek to live life on their own terms.
This segment comprises of highly ambitious goal-getters. Their goals are not always conventional ones (i.e. graduating at the top of their class), but rather tend to be about finding their passion and excelling at it. They look for opportunities at every corner and strive to leave a lasting impression.
Driven by a need to prove themselves to the world, signallers are hard-working and practical individuals. To them, success is about financial stability and external validation. As such, traditional status symbols are important to them.
This passive segment are merely observers of the world: they don’t take things too seriously, they aren’t concerned with other people’s opinions on them, nor do they hold any strong opinions themselves. They are “here for a good time” and enjoy a nihilistic sense of humor.
Protective of traditions; Afraid of shame; Influenced by social norms.
🙅 Deniers
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