Diagnose
Discourse
Identifying key trends driving the oral care market
With shifting consumer priorities in health and wellness, a global oral care leader sought to uncover emerging demand spaces and align its product innovations with the evolving preferences of informed, tech-savvy, and health-conscious consumers.
AI-driven exploration of oral health trends
Leveraging Quilt.AI's advanced analytics, we analyzed over 7.4 million searches, 4,000 social media posts, and Meta audience data to identify eight core themes shaping consumer discourse in oral care: Evidence-Based, Advanced Formulas, Microbiome Management, Free-From Claims, Personalized Solutions, Natural Ingredients, Transparent Labeling, and Tech-Driven Innovation. These themes were triangulated across search interest, social buzz, and audience engagement to deliver actionable insights.
Transforming oral care through consumer-centric innovation
These insights enabled the client to refine product strategies and tailor marketing campaigns. By focusing on transparency, advanced technologies, and eco-friendly practices, the brand is poised to build deeper consumer trust and leadership in the oral care category.
Driving innovation in oral health
Emerging trends reveal that consumers are prioritizing science-backed care, sustainable practices, and personalized solutions, reshaping the future of oral health:
Partner with Quilt.AI to transform consumer data into actionable insights that drive innovation and growth. Contact us today to redefine your brand’s future in health and wellness.
“If you have only daughters in the house, people will talk about it saying “these people don’t have a son, who will carry on the family name?”. Relatives and neighbors talk about it in a very negative way. They will not allow the parents to live in peace.”
Tweet from Nepal
“Actually daughters are fine as well, but a sense of security a safety can only be provided by a son, no?”
Tweet from China
This community minded segment enjoys a sense of belonging. As such, they care about how they are perceived by others, and try their hardest to fit in and uphold duties. They are most likely to follow trends and respect influential figures.
Driven by a sense of purpose and responsibility, Idealists want to do good in the world. They put in the work to drive positive change and impact. However, there’s also an undertone of realism, as they know that action is limited.
Characterised by their expressiveness and independence, Explorers pride themselves on having a different approach or mindset to life. This includes spirituality enthusiasts, solo travelers, and freelancers, among others. They seek to live life on their own terms.
This segment comprises of highly ambitious goal-getters. Their goals are not always conventional ones (i.e. graduating at the top of their class), but rather tend to be about finding their passion and excelling at it. They look for opportunities at every corner and strive to leave a lasting impression.
Driven by a need to prove themselves to the world, signallers are hard-working and practical individuals. To them, success is about financial stability and external validation. As such, traditional status symbols are important to them.
This passive segment are merely observers of the world: they don’t take things too seriously, they aren’t concerned with other people’s opinions on them, nor do they hold any strong opinions themselves. They are “here for a good time” and enjoy a nihilistic sense of humor.
Protective of traditions; Afraid of shame; Influenced by social norms.
🙅 Deniers
Amazon is launching a Gen Z offering that takes users back in time to explore and experience iconic moments or events of the Y2K era
This product will be an interactive Amazon Alexa skill, featuring content tailored based on user preferences and interests
Through this trend, Amazon can provide customers with an immersive new product offering, as well as capitalize off the growing interest in retro-style products among Gen Zers
Airbnb is launching a Gen Z offering that celebrates the power of monetization
Highlighting inspiring stories of people
who have used Airbnb properties to achieve success
Could feature content creators, Roblox developers, and other individuals who have leveraged their side hustles while staying in an Airbnb property
Visuals should be evocative and captivating, portraying the potential of living life to its fullest while utilizing Airbnb's flexible and affordable options
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