Tertiary Education
in Sub-Saharan Africa

Client

Quicksand
Education charity

Aim

Understanding the motivations of college students when it comes to tertiary education and jobs in Sub-Saharan Africa.

Insight and Impact

Our analysis looked at the online world of students in Sub Saharan Africa and their considerations to the following topics: tertiary education, scholarships and job applications.

The aim was to better understand the enablers and barriers to tertiary education, scholarships and job application and the online discourse in these areas.

The actionable outcome was to build social media engagement for the organization on Facebook and craft a suitable communication strategy to help students searching for jobs successfully transition from university into the workforce.