Thought
Leadership

Our Thought Leadership series offers incisive analyses of medical conditions viewed through the lens of digital media platforms, distilling insights into the intersection of social media phenomena with healthcare dialogues. We delve into the representation and discussion of health issues across varied digital landscapes, evaluating trends in public engagement and the spread of information. Each content piece is crafted to meet academic standards, providing a synthesis of research findings and expert commentary in a format that is both accessible and scientifically robust.

Our Content:

Discourse, Reddit and Care: Understanding What Caregivers Look For, on a Social Media Platform.

Social media platforms like Facebook and Twitter have restructured the landscape of how healthcare information is delivered, consumed, and reproduced. Broadly borrowing from Foucault’s ideas of discourse, this paper analyses posts and comments by caregivers on Reddit, to understand what such users positioned at the intersection of caregiving and social media are looking for from the platform.

Maternal health and the use of TikTok by Black women to build community and advocacy in the United States

This paper studies how Black women in the United States leverage the short video app TikTok as a means to build community as well as advocate and influence maternal health discourse.

Raising HPV Awareness: Can TikTok Inoculate Against Infodemics and Other Information Disorders?

Vaccine scepticism is conspicuous among young people’s take up of immunisation against Human Papilloma Virus [HPV], the most common sexually transmitted infection (STI) in the United States (US).

Making sense of PTSD on TikTok

Vaccine scepticism is conspicuous among young people’s take up of immunisation against Human Papilloma Virus [HPV], the most common sexually transmitted infection (STI) in the United States (US).