Diagnose
Discourse
Understanding consumer discourse around EV two-wheelers
A leading electric scooter brand sought to uncover key themes driving consumer perceptions and expectations in India’s growing EV two-wheeler market. The objective was to analyze online discourse to identify opportunities for improving customer experience, enhancing product features, and refining marketing strategies.
AI-driven analysis of EV 2W discourse
Quilt.AI analyzed over 5,000 online posts from platforms such as Bikewale, Bikedekho, Zigwheels, Reddit, and Twitter, complemented by 3 million search data points. Using proprietary AI tools, we clustered conversations into seven meta-themes, reflecting consumer needs and tensions, and sized their relative importance based on search growth trends.
Shaping the future of EV 2Ws in India
The insights guided the brand to align its offerings and communications with consumer priorities, focusing on customer-centric solutions and innovation. By addressing pain points such as service accessibility and charging infrastructure, the brand is positioned to lead in the competitive EV two-wheeler market.
Exploring key themes shaping consumer sentiment
Our analysis uncovered three critical themes influencing consumer decisions in the EV 2W market:
Partner with Quilt.AI to decode consumer conversations and unlock actionable insights. Contact us today to elevate your strategies in dynamic and evolving markets.
“If you have only daughters in the house, people will talk about it saying “these people don’t have a son, who will carry on the family name?”. Relatives and neighbors talk about it in a very negative way. They will not allow the parents to live in peace.”
Tweet from Nepal
“Actually daughters are fine as well, but a sense of security a safety can only be provided by a son, no?”
Tweet from China
This community minded segment enjoys a sense of belonging. As such, they care about how they are perceived by others, and try their hardest to fit in and uphold duties. They are most likely to follow trends and respect influential figures.
Driven by a sense of purpose and responsibility, Idealists want to do good in the world. They put in the work to drive positive change and impact. However, there’s also an undertone of realism, as they know that action is limited.
Characterised by their expressiveness and independence, Explorers pride themselves on having a different approach or mindset to life. This includes spirituality enthusiasts, solo travelers, and freelancers, among others. They seek to live life on their own terms.
This segment comprises of highly ambitious goal-getters. Their goals are not always conventional ones (i.e. graduating at the top of their class), but rather tend to be about finding their passion and excelling at it. They look for opportunities at every corner and strive to leave a lasting impression.
Driven by a need to prove themselves to the world, signallers are hard-working and practical individuals. To them, success is about financial stability and external validation. As such, traditional status symbols are important to them.
This passive segment are merely observers of the world: they don’t take things too seriously, they aren’t concerned with other people’s opinions on them, nor do they hold any strong opinions themselves. They are “here for a good time” and enjoy a nihilistic sense of humor.
Protective of traditions; Afraid of shame; Influenced by social norms.
🙅 Deniers
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