In today’s competitive digital marketing landscape, clear brand messaging and targeted audience engagement are crucial for success. Sphere’s Marketing Copy is your go-to AI-powered tool for generating text and images simultaneously in seconds.
In this installment of “Under the Hood,” we delve into system prompts, the first of three technologies that fine-tune both image and text creation to resonate with your marketing campaigns.
System prompts act as higher-level guidelines that shape the general behavior of both latent text-to-image diffusion models and LLMs. These meta-level prompts are distinct from generic prompts as they define the model’s role and thereby guiding and standardizing the overall outputs across various tasks. In contrast, generic prompts are usually more task specific and focused on getting a single specific output.
By providing a framework to the instructions given, users are able to instruct the AI more comprehensively by neatly dividing up prompts into multiple components that each serve a specific goal.
For Image generation models, we often utilize both positive (what we aim for the image to encapsulate) and negative prompts (elements). In text generation models, the model operates within a composite framework, informed by both system and user-generated messages. This dual-input approach helps prime the model by defining its role and outlining task specifics and anticipated outcomes.
While defining the role of the AI, we can further elevate quality. Trained on a vast corpus of data, most image and text generation models have an intrinsic understanding of how we quantify quality and hence, have specifiers and prompts you can use to signal it.
For instance, when crafting prompts for social media content generation, we position the AI not merely as a digital marketing aide but as a master strategist hailing from an elite advertising agency. In the realm of visuals, invoking terms like ‘4K’ or ‘Unreal Engine’ can achieve hyper-realistic details, enriching your imagery.
It’s essential, however, to acknowledge that the AI’s training dataset exerts a considerable influence on outputs and may inadvertently expose inherent biases. Stay engaged for our next “Under the Hood” episode, where we’ll explore this issue and outline our strategies for mitigating it.
synthesizing vast data into actionable insights that reflect each market's unique cultural and economic backdrop
grasping the distinct consumer perspectives that these diverse regions offer
Curated digital profiles:
-Instagram, Twitter, and TikTok (US)
-Weibo and Douyin (China)
Pulled 400 million unique searches to estimate the growth of each segment
Used Quilt.AI’s Sphere language and image capabilities to categorise lifestyle areas into specific segments
These consumers are confident, bold, and comfortable with modern masculinity. They also often turn to social media to express their personal style and interests.
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Actionable Insight: Collaborate with high-profile fashion influencers to create vibrant, trend-setting campaigns that resonate with this segment's desire for attention and admiration.
Highly image-driven, these individuals often seek validation through their appearance and are likely to engage heavily with both grooming and fashion products.
Actionable Insight:Leverage digital marketing strategies that feature before-and-after visuals and testimonials that showcase the transformative power of the products
These men aim to be recognized as modern, open-minded, and sensitive – embodying the image of "the woke good guy" in today's society by actively participating in movements related to activism and gender equality.
Actionable Insight:Design marketing campaigns that highlight their participation in these movements, showcasing products that enable them to express and amplify their desired social identities.
They value beauty while still maintaining traditional masculine ideals of what it means to be good-looking. These men also tend to seek out methods of maintaining their youthful appearances.
Actionable Insight:Market products that boost physical appeal and suit active lifestyles, and focus on dynamic marketing that highlights masculine elegance.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
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