As the Kansas City Chiefs face the San Francisco 49ers at Allegiant Stadium, discover where fellow fans are tuning in — from the USA to across the pond, we see you!
The Super Bowl halftime show, a true highlight, will see Usher taking the stage. He has since released a teaser with Apple Music, which our AI analysis found to be most aligned with the ‘Rebel’ and ‘Inspiration’ values. This hints at Usher bringing out an exciting surprise guest on stage, or doing something unprecedented. He did mention in an interview that his main goal was for R&B to “take the main stage”, so we may be seeing other legends join him. The ad also signals The Jester archetype the most, which promises a truly entertaining show.
Speaking of ads, last year, we collaborated with a major beverage company on an exciting project. Utilizing our AI capabilities, we conducted a frame-by-frame analysis on 25 ads from the previous Super Bowl, detecting archetypal cues and measuring ad, brand, and social performance.
We also delved into the online impact of the ads by analyzing brand-related social media posts (Twitter), gauging consumer sentiment, and understanding brand buzz. Additionally, we measured post volume growth and Google search interest to estimate each ad's impact. Curious about how the heartwarming Farmer’s Dog 2023 Super Bowl Commercial performed? Take a look, and stay tuned for our 2024 edition!
And before we sign off, let's talk Super Bowl snacks! Any guesses on America’s favorite? It peaks every Super Bowl.
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synthesizing vast data into actionable insights that reflect each market's unique cultural and economic backdrop
grasping the distinct consumer perspectives that these diverse regions offer
Curated digital profiles:
-Instagram, Twitter, and TikTok (US)
-Weibo and Douyin (China)
Pulled 400 million unique searches to estimate the growth of each segment
Used Quilt.AI’s Sphere language and image capabilities to categorise lifestyle areas into specific segments
These consumers are confident, bold, and comfortable with modern masculinity. They also often turn to social media to express their personal style and interests.
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Actionable Insight: Collaborate with high-profile fashion influencers to create vibrant, trend-setting campaigns that resonate with this segment's desire for attention and admiration.
Highly image-driven, these individuals often seek validation through their appearance and are likely to engage heavily with both grooming and fashion products.
Actionable Insight:Leverage digital marketing strategies that feature before-and-after visuals and testimonials that showcase the transformative power of the products
These men aim to be recognized as modern, open-minded, and sensitive – embodying the image of "the woke good guy" in today's society by actively participating in movements related to activism and gender equality.
Actionable Insight:Design marketing campaigns that highlight their participation in these movements, showcasing products that enable them to express and amplify their desired social identities.
They value beauty while still maintaining traditional masculine ideals of what it means to be good-looking. These men also tend to seek out methods of maintaining their youthful appearances.
Actionable Insight:Market products that boost physical appeal and suit active lifestyles, and focus on dynamic marketing that highlights masculine elegance.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
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