Everyone’s talking about artificial intelligence lately and for good reason. As an AI-driven company, we know its potential to be vast and varied, and how it can better the way we live, work, and even how societies are run. So, impress everyone with these 7 fun insights the next time someone brings up AI in conversation.
A little history lesson: It may feel like AI is a recent breakthrough in technology, but the groundwork for it actually began in the early 1900s. Recent developments have rocketed AI’s popularity, with searches relating to it increasing by approximately 57% over the last 5 years.
People on Twitter are just as excited about AI as we are, with 82% of 200 tweets expressing optimism and joy over how AI might transform our lives.
Generative AI art is the newest, coolest creative tool and people are proudly showing off their work on Instagram. The application of AI allows artists to manifest their wildest imaginations, and they’re taking full advantage of it.
Sphere reviewed almost 300 posts of AI-art and found that it was dominated by dark, rich brown tones. These artists have drawn inspiration and reinterpreted the world around them to create fantastical, utopian societies and mythical creatures.
Step aside puppy filter, TikTok’s AI filter can turn you into your very own anime character. The face filter has become so popular with users that the top searches for ‘AI’ on the platform show people placing random objects on themselves, in hopes of finding a “rare AI”.
Autoregressive language model, GPT3 has taken the world by storm, with searches for it rising by 735% over the last 12 months. Check out our very own (non-Chat GPT) Generative AI text generator, Quilt & Create for fast, intelligent copy in life when words don’t come easy.
Hollywood has always been fascinated by artificial intelligence, imagining up dystopian movies and sci-fi fantasies over the last few decades. Above are some of the most beloved AI characters.
synthesizing vast data into actionable insights that reflect each market's unique cultural and economic backdrop
grasping the distinct consumer perspectives that these diverse regions offer
Curated digital profiles:
-Instagram, Twitter, and TikTok (US)
-Weibo and Douyin (China)
Pulled 400 million unique searches to estimate the growth of each segment
Used Quilt.AI’s Sphere language and image capabilities to categorise lifestyle areas into specific segments
These consumers are confident, bold, and comfortable with modern masculinity. They also often turn to social media to express their personal style and interests.
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Actionable Insight: Collaborate with high-profile fashion influencers to create vibrant, trend-setting campaigns that resonate with this segment's desire for attention and admiration.
Highly image-driven, these individuals often seek validation through their appearance and are likely to engage heavily with both grooming and fashion products.
Actionable Insight:Leverage digital marketing strategies that feature before-and-after visuals and testimonials that showcase the transformative power of the products
These men aim to be recognized as modern, open-minded, and sensitive – embodying the image of "the woke good guy" in today's society by actively participating in movements related to activism and gender equality.
Actionable Insight:Design marketing campaigns that highlight their participation in these movements, showcasing products that enable them to express and amplify their desired social identities.
They value beauty while still maintaining traditional masculine ideals of what it means to be good-looking. These men also tend to seek out methods of maintaining their youthful appearances.
Actionable Insight:Market products that boost physical appeal and suit active lifestyles, and focus on dynamic marketing that highlights masculine elegance.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
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