It’s almost impossible to be scrolling through social media without seeing slime. Whether it’s a slime storytime or a slime ASMR video, this aesthetically-pleasing, mesmerizing goo is everywhere.
Slime’s popularity isn’t new, but it’s seen a resurgence in the past few years, especially on TikTok and for an older audience. While children remain the main consumers of slime, adults are buying them too for the sensory experience and the positive benefits they may have on their mental health.
Here’s six fun insights that you might like to know about slime:
People on the internet are obsessed with #oddlysatisfying videos and slime is at the very center of it. If watching colors or different textures being mixed into slime, or seeing it being kneaded from its perfect shape is joyful or relaxing to you, you’re certainly not alone. #Slime already has over 114 billion views on TikTok.
Slime has resonated with people from all walks of life, and Google Ads data shows that the highest searches for the toy comes mostly from women, and mainly from the 35 - 44 age range. Interestingly, a little more than half of these consumers aren’t parents, which may mean that they are buying the toys for themselves.
While Google Trends data highlights these countries as the top places where people are searching for slime.
The visual element of slime is one of the most important aspects of why people like them, so slime makers have gotten very creative with it. One of the most common ways that it’s been reimagined so far is as food.
synthesizing vast data into actionable insights that reflect each market's unique cultural and economic backdrop
grasping the distinct consumer perspectives that these diverse regions offer
There are now hundreds of places to buy slime from, but Sphere’s analysis found that Amazon is the place where people purchase the most, followed by Slime Obsidian, Kawaii Slime Company, Slime Fantasies and Momo Slimes.
Anger
They smell revolting, and leave this annoying residue everywhere. This feels like something your 5 year old could conjure up in the bathroom.
Disappointment
Leaves lots of residue on your hands. Not as fluffy as you’d expect. I probably wouldn’t purchase this again and won’t be playing w it as much as I’d thought.
Excitement
Easy to clean, stretches and good quality.Got this for my 2 kids. They love it! It stretches extremely well. Just follow the instruction that comes with the kit and the slime will work extremely well. I will be buying one more as a gift for my little nephew. Also, the seller is professional and have great customer service.
Satisfaction
Its very fun and satisfying to squish and stretch, the red one is lightly scented watermelon and the blue one is lightly scented coconut its overall a great slime except its a little cheap feeling.
The sentiments within Amazon reviews for slime is mostly positive, with 80% of people expressing joy and satisfaction towards slime.
Curated digital profiles:
-Instagram, Twitter, and TikTok (US)
-Weibo and Douyin (China)
Pulled 400 million unique searches to estimate the growth of each segment
Used Quilt.AI’s Sphere language and image capabilities to categorise lifestyle areas into specific segments
These consumers are confident, bold, and comfortable with modern masculinity. They also often turn to social media to express their personal style and interests.
.png)
Actionable Insight: Collaborate with high-profile fashion influencers to create vibrant, trend-setting campaigns that resonate with this segment's desire for attention and admiration.
Highly image-driven, these individuals often seek validation through their appearance and are likely to engage heavily with both grooming and fashion products.
Actionable Insight:Leverage digital marketing strategies that feature before-and-after visuals and testimonials that showcase the transformative power of the products
These men aim to be recognized as modern, open-minded, and sensitive – embodying the image of "the woke good guy" in today's society by actively participating in movements related to activism and gender equality.
Actionable Insight:Design marketing campaigns that highlight their participation in these movements, showcasing products that enable them to express and amplify their desired social identities.
They value beauty while still maintaining traditional masculine ideals of what it means to be good-looking. These men also tend to seek out methods of maintaining their youthful appearances.
Actionable Insight:Market products that boost physical appeal and suit active lifestyles, and focus on dynamic marketing that highlights masculine elegance.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
Want to play with our AI tools or get some more insights? Write to us at [email protected].
.svg)
