We hope you enjoyed our previous list of tidbits about retail brands. Here’s part two to round up our retail insights to ten.
Sphere reviewed 500 posts with IKEA hashtags and found that neutral and woody tones remain popular in interior design, perhaps for their perceived ability to create a calming effect and improve moods.
Brand partnerships are often formed to tap into new customers and increase credibility and relevance. The legendary pairing of Nike and Tiffany & Co. is certainly iconic and has generated plenty of buzz on TikTok, but some naysayers don’t believe it’s a good move, with many expecting more from such a unique crossover. What do you think? Is this a hit or miss?
The search for the best mascara is on every makeup user’s bucket list. We found that shoppers tend to scour Sephora, Ulta, Target and Maybelline websites the most when searching for them online.
In the cyclical world of fashion, American Eagle Outfitters has made a comeback and nestled itself into the list of Gen Z’s favorite brands. Search interest in the brand has grown by about 30% this year and is a shining example of how aligning your strategy with causes and values with Gen Zs can pay off.
Last year’s Starbucks holiday campaign got Twitter’s stamp of approval. Like Mariah, the brand has become almost synonymous with the season. Their roll out of new designs and products has become almost tradition, and people love a holiday tradition for the familiarity, joy and nostalgia it brings.
synthesizing vast data into actionable insights that reflect each market's unique cultural and economic backdrop
grasping the distinct consumer perspectives that these diverse regions offer
Curated digital profiles:
-Instagram, Twitter, and TikTok (US)
-Weibo and Douyin (China)
Pulled 400 million unique searches to estimate the growth of each segment
Used Quilt.AI’s Sphere language and image capabilities to categorise lifestyle areas into specific segments
These consumers are confident, bold, and comfortable with modern masculinity. They also often turn to social media to express their personal style and interests.
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Actionable Insight: Collaborate with high-profile fashion influencers to create vibrant, trend-setting campaigns that resonate with this segment's desire for attention and admiration.
Highly image-driven, these individuals often seek validation through their appearance and are likely to engage heavily with both grooming and fashion products.
Actionable Insight:Leverage digital marketing strategies that feature before-and-after visuals and testimonials that showcase the transformative power of the products
These men aim to be recognized as modern, open-minded, and sensitive – embodying the image of "the woke good guy" in today's society by actively participating in movements related to activism and gender equality.
Actionable Insight:Design marketing campaigns that highlight their participation in these movements, showcasing products that enable them to express and amplify their desired social identities.
They value beauty while still maintaining traditional masculine ideals of what it means to be good-looking. These men also tend to seek out methods of maintaining their youthful appearances.
Actionable Insight:Market products that boost physical appeal and suit active lifestyles, and focus on dynamic marketing that highlights masculine elegance.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
Despite seeing gender in traditionally binary terms, these men aren’t afraid of behaving in more feminine manners. They own their uniqueness and tend to be deeply loyal to brands that affirm their identity.
Actionable Insight:Focusing on brand narratives that celebrate individuality and personal expression will better engage this segment. Brands can also offer personalized services to maintain their commitment.
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